Learn how to understand customers, build brands, plan campaigns, support sales, and measure marketing performance.
Dire Dawa and Nekemte
The Marketing Management program combines customer insight, market research, branding, sales, digital promotion, and business strategy. Students learn to turn market information into clear plans and to communicate value through both traditional and digital channels.
Students who are creative, commercially minded, curious about customers, and interested in communication, sales, and business growth.
Marketing principles and consumer behavior
Market research, segmentation, and positioning
Branding, sales, customer service, and CRM
Digital marketing, content, social media, and online advertising
Campaign planning, budgeting, and analytics
Entrepreneurship and business development
Career outcomes depend on the graduate, employer requirements, professional permissions, and further study where applicable.
Confirm the current intake and fee, then complete the secure online registration with your payment slip and documents.
