Established 2015 E.C. · Dire Dawa & Nekemte
OL-BRIGHT INTERNATIONAL COLLEGE
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Business

Marketing Management

Learn how to understand customers, build brands, plan campaigns, support sales, and measure marketing performance.

Dire Dawa and Nekemte

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Your program at a glance

Choose your campus and qualification.

Review the duration and current standard fees. Registration is charged once per semester, separately from monthly tuition.

Grade 12 completion is required for TVET and degree applicants. The Registrar confirms the applicable entry requirements and documents. Review the checklist →

Program overview

What you will study.

The Marketing Management program combines customer insight, market research, branding, sales, digital promotion, and business strategy. Students learn to turn market information into clear plans and to communicate value through both traditional and digital channels.

Who this program is for

Students who are creative, commercially minded, curious about customers, and interested in communication, sales, and business growth.

Learning areas

Core subjects and practical themes.

  1. 01

    Marketing principles and consumer behavior

  2. 02

    Market research, segmentation, and positioning

  3. 03

    Branding, sales, customer service, and CRM

  4. 04

    Digital marketing, content, social media, and online advertising

  5. 05

    Campaign planning, budgeting, and analytics

  6. 06

    Entrepreneurship and business development

Graduate capabilities

What you should be ready to do.

  • Research customers and identify useful market opportunities
  • Build practical marketing and sales plans
  • Create responsible digital and offline campaigns
  • Use performance information to improve marketing decisions
Career directions

Where this learning can lead.

  • Marketing and sales support
  • Digital marketing and content roles
  • Customer service and business development
  • Entrepreneurship and further business education

Career outcomes depend on the graduate, employer requirements, professional permissions, and further study where applicable.

Interested in Marketing?

Take the next step.

Complete the secure online application with your academic documents. Qualified applicants receive official payment instructions afterward.

Register online